Brain Sleep Co., Ltd. (Head office: Chiyoda-ku, Tokyo, CEO: Kosuke Michibata, hereinafter referred to as "Brain Sleep") has developed four sleep products to improve the sleep environment of Japanese people, who have the shortest sleep time in the world, and the digital generation. Advance sales will begin on Makuake from Sunday, March 6th. Background of SLEEP INNOVATION PRODUCT for NEW LIFE @makuake by Brain Sleep Starting a new life in a new environment and a new season makes everyone more susceptible to stress, and the demand for improving sleep increases. In response to this demand, we have developed four innovative products to support new lifestyles. By developing our products through makuake, which operates a "support purchasing service for new things and experiences" that brings together things that have not yet been seen in the world and challenges full of stories, we aim to provide new added value to the world. Pre-order schedule for each product ・From March 6th (Sun): [First release] "Brain Sleep NEW WAVE Mattress" ・From March 9th (Wednesday): [Second Edition] "Brain Sleep Pillow Stretch" ・From March 13th (Sun): [3rd Edition] "Brain Sleep Shield Comforter" ・From March 20th (Sun): [4th Edition] "Brain Sleep Recovery Wear" The sales start time and detailed product information will be distributed via Brain Sleep's LINE. Click here to register as a LINE friend URL: https://lin.ee/NUyIuC2 Product Details [First round] March 6th (Sun) ~ Product name: Brain Sleep NEW WAVE Mattress Regular price: Single 38,500 yen (tax included) Semi-double 46,200 yen (tax included) Double: 51,700 yen (tax included) *The best value set is available with a super early bird discount of 30% off. Teaser site: https://www.zzz-land.com/shop/pages/makuake_newwave_mattress.aspx Details: A mattress pad that straightens out the body's curves just by laying it down, for modern people who strain their hips, backs, and brains while working at a desk or using a PC. ~Online diagnosis to create your own personalized mattress pad~ <Product Features> ① For modern people who overwork their waists, backs, and brains! Just lay it on top of your current bedding to condition your body's rhythms. ② Simply answer the online diagnosis and we will deliver the mattress pad that is best suited to you. 3. Super breathability and overwhelming heat release! No heat buildup in the body, so you can sleep comfortably until the morning. [Second round] March 9th (Wednesday) ~ Product name: Brain Sleep Pillow Stretch Regular price: 33,000 yen (tax included) with pillowcase *The best value set is scheduled for a super early bird discount of 40% off. Teaser site: https://www.zzz-land.com/shop/pages/makuake_newwave_kawashima.aspx Details: 680,000 YouTube subscribers! A pillow that turns your sleep into a full-time chiropractor, supervised by Yuki Kawashima, a periosteal osteopath who is hard to book. <Product Features> ① A pillow that transforms your sleep into a full-body experience, created in collaboration with periosteal osteopath Yuki Kawashima ② A pillow that adjusts to the ideal neck arch based on osteopathic methods 3. Fully washable for daily hygiene. Made with materials that are "clean" and "sustainable" and are kind to people and the environment. [3rd round] March 13th (Sun) ~ Product name: Brain Sleep Shield Comforter Regular price: Single 19,800 yen (tax included) Semi-double 25,300 yen (tax included) Double: 30,800 yen (tax included) Queen 39,600 yen (tax included) *The best value set is available with a super early bird discount of 30% off. Teaser site: https://www.zzz-land.com/shop/pages/makuake_shieldcomforter.aspx Details: A comforter that protects the body from temperature changes, helping to prevent fatigue and poor sleep quality caused by the four seasons and temperature differences between day and night. <Product Features> ①Light comforter made from innovative technology materials developed for space suits that regulate body temperature to a comfortable level. ②One side is made of soft peach skin fabric and the other side is made of cooling fabric, making it reversible for all seasons. 3. It can be washed, so it is hygienic, no cover is needed, and no storage is needed. [4th round] From March 20th (Sun) Product name: Brain Sleep Recovery Wear Regular price: Fleece long sleeve top 13,200 yen (tax included) Fleece long pants 14,300 (tax included) *The best value set is available with a super early bird discount of 30% off. Teaser site: https://www.zzz-land.com/shop/pages/makuake_recoverywear.aspx (Scheduled to be released on Wednesday, March 9th) Details: Concentrated sleep in a limited time, recovery wear delivered as general medical equipment <Product Features> ① The fabric is treated with a special germanium formula called Medic Ge, which is expected to promote blood circulation, relieve muscle stiffness, ease muscle fatigue, and recover from fatigue, allowing you to recover while you sleep. ② The fabric has excellent moisture absorption and release properties, so it can combat humidity, which is a major enemy during sleep, and it also has antibacterial and deodorizing properties, making it hygienic to use. 3. The silhouette is designed with careful attention to detail for a good night's sleep, allowing you to relax and encouraging you to turn over in your sleep. Future plans Brain Sleep is a D2C sleep brand that sells mainly through its own online site. Brain Sleep's bedding is not just bedding, but also places emphasis on functionality aimed at improving sleep quality, environmental friendliness, and sleep science. They develop innovative products by adopting carefully selected new materials. They aim to develop bedding products with new concepts while placing emphasis on active communication with customers through makuake, which allows them to communicate with customers who are interested in new things and experiences.
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