BRAIN SLEEP Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Atsushi Hirota; hereinafter "BRAIN SLEEP") will launch the "BRAIN SLEEP Bed Frame (hereinafter "Bed Frame")" on the BRAIN SLEEP official website on Tuesday, February 25 at 11:00 AM. This bed frame uses Japanese cypress, highlighting its material characteristics and creating an air circulation structure to achieve the best bedroom environment.The "Bed Frame" utilizes an "air-flow structure" to achieve the crucial ventilation needed to improve sleep quality, creating a comfortable sleep environment. It can also be expanded from a single to a double size, allowing for size adjustments according to lifestyle. Furthermore, by using thinned wood, it contributes to the cyclical use of forest resources, making it an environmentally friendly product. Development Background BRAIN SLEEP has developed and sells bedding focused on improving sleep quality, including the "BRAIN SLEEP Pillow Series" that helps the brain sleep, the "BRAIN SLEEP Mattress Series" that achieves a relaxed posture and ultra-pressure distribution, and the "BRAIN SLEEP Comforter Series" with excellent temperature and humidity control. The "Bed Frame" was developed as a product that can further enhance sleep quality when used in combination with these bedding items. By having a complete set of bedding from the same series, the characteristics of each item can be maximally utilized in harmony, leading to good quality sleep. To improve sleep quality, it is important to maintain appropriate temperature and humidity within the bed. By using a bed frame with good ventilation, in addition to pillows and mattresses, optimal temperature and humidity can be maintained.Furthermore, BRAIN SLEEP is committed to developing and implementing sustainable products. In September 2024, we launched the "BRAIN SLEEP Eco-Cycle Program"*1 for recycling the "BRAIN SLEEP Pillow Series" and "BRAIN SLEEP Mattress Series." The "Bed Frame" uses thinned wood, which is produced during the thinning process to remove unwanted trees that hinder forest growth, in order to preserve the natural environment. Additionally, its adjustable height and width eliminate the need for replacement even when lifestyles change, allowing it to be used for a lifetime.※1 BRAIN SLEEP Eco-Cycle Program: https://prtimes.jp/main/html/rd/p/000000211.000046684.html Features of the "BRAIN SLEEP Bed Frame" 01 AIR THROUGH STRUCTURERegulate heat and moisture with an air-through structureThe air-through structure promotes air circulation, releasing heat and moisture generated during sleep, and repeatedly circulating heat dissipation and moisture release from both top and bottom directions, maintaining a comfortable bed environment. Furthermore, when combined with BRAIN SLEEP mattresses, its performance is maximized. Proper wood width to firmly support the mattress and create an ideal sleeping postureThe spacing between the wooden slats is adjusted and designed to optimally support the mattress and body. The appropriate spacing and the inherent softness of cypress wood support the mattress and body without adding undue stress. 02 MATERIAL HinokiProtecting the environment through the cyclical use of Japanese cypressWe use thinned cypress from Shimane Prefecture, a high-quality timber producing region where Izumo Taisha Shrine is located. Thinned wood is produced during the process of removing unnecessary trees that hinder forest growth, in order to preserve the natural environment. Among these, we specifically use small-diameter trees, aged approximately 10-20 years, which are difficult to use for construction or furniture and have a high incineration rate. You can observe the process where thinned wood, which requires delicate craftsmanship, is carefully processed one by one by skilled artisans.BRAIN SLEEP BED FRAME STORY MOVIE: https://youtu.be/M4NKSZIA1_8 Excellent humidity control, antibacterial, deodorizing, and anti-odor effectsIt absorbs and releases moisture in the air according to room humidity, maintaining a comfortable sleep environment.The components of hinoki cypress have effects that suppress bacterial growth and decompose odor components. Relaxation & Stress ReductionThe α-pinene contained in the scent of hinoki cypress is said to have the effect of relaxing the mind and body and reducing stress. Since this product uses unfinished hinoki cypress, the scent of hinoki cypress fills the bedroom, allowing you to sleep in a relaxed state. 03 FIT YOUR LIFESize Shift to Match Your LifestyleThe bed frame can be easily expanded or contracted from single to double, adapting to changes in lifestyle. This allows for more sustainable and flexible living, as a bed frame used by a single person can continue to be used after marriage, for example. The size shift structure can be easily changed with one hand. The height can also be freely adjusted. ＜Usage Pattern ①＞ If you are concerned about household dust and allergies, a height of 30cm or more is recommended.The area up to 30cm from the floor is called the "household dust zone" where dust tends to circulate. ＜Usage Pattern ②＞ For those who want to reduce strain on their legs and back, a height of 40cm or more is recommended.At this height, when seated, the angle between the knees and hips is 90 degrees, making it easier to stand up and reducing strain on the legs and back. "BRAIN SLEEP Bed Frame" Product Details *Photo shows double size and optional high legs (18cm) used Product Name : BRAIN SLEEP Bed FrameURL : https://brain-sleep.mom/products/bed_framePrice: 209,000 yen (tax included) *Legs sold separately (High 18cm/Middle 9cm) 11,000 yen each (tax included)Size: [Single use] Approx. W100.0xL198.8xH12.6cm [Semi-double use] Approx. W120.0xL198.8xH12.6cm [Double use] Approx. W140.0xL198.8xH12.6cm [Legs] High Φ5xH18cm, Middle Φ5xH9cmWeight: Bed frame 34kg, High legs 2kg, Middle legs 1kgMaterials: [Bed Frame] Hinoki wood, White ash wood [Legs] White ash wood
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