Brain Sleep Inc. (Headquarters: Chiyoda-ku, Tokyo, CEO: Kosuke Michibata, hereinafter referred to as "Brain Sleep") will use the NewsPicks platform to launch a co-creation community specializing in the field of sleep. Through this community, Brain Sleep will work with NewsPicks users, primarily business people who are highly sensitive to information, and corporate partner companies looking to add new value to sleep, to create new value in a one-stop manner. Sleep literacy is rapidly increasing among consumers and companies amid the COVID-19 pandemic Brain Sleep's survey has revealed that amid the recent dramatic lifestyle changes and increased healthcare literacy caused by COVID-19, the decline in sleep quality and consumers' awareness of sleep have become more pronounced. In addition, there is a growing need for companies to develop technologies and new businesses that use "sleep" as a differentiating factor for added value in new products and services, and we are receiving more and more inquiries from such companies about joint research and other projects. Furthermore, companies that want to create new value more than ever before want to incorporate the added value of "sleep" into their business by connecting directly with consumers and actively building and utilizing digital communities. Therefore, through NewsPicks, which has over 5.6 million information-sensitive business people, we have decided to launch "SLEEP LAB.com," a co-creation community specializing in the sleep field, to improve literacy about sleep and healthcare and create sleep solutions that meet the needs of society and consumers. What is the co-creation community "SLEEP LAB.com" and its mission? Brain Sleep, which has cutting-edge knowledge based on sleep medicine, will establish a co-creation community called "SLEEP LAB.com" using "NewsPicks," a social economic media that brings together information-sensitive business people. The community will provide a one-stop service for creating new value through collaboration between corporate partner companies that are considering adding new value through sleep and NewsPicks users at each phase of new product development, from idea generation to concept acceptance verification, test marketing, and promotion. For example, SLEEP LAB.com is a new place that generates co-creation in various forms. For example, starting with an idea submitted by multiple community members about what they want, a company can participate in the idea to develop an entirely new product or service. Conversely, ideas are collected from community members who are sensitive to a company's challenges, and then products are co-created based on those ideas. For businesses in a variety of industries, including insurance, hotels, food, and housing, there is huge potential in the market for new services and products that add value to sleep. However, to materialize this huge potential, it is necessary to anticipate highly sensitive user needs and co-create with users, so that users will become fans of the product from the moment it is released into the world, and further create an environment in which those users will naturally want to influence it. "Sleep" has become a major theme in global healthcare, taking up one-third of our lives, and we hope that companies that wish to explore and create new value in this field will actively take advantage of this co-creation community. [ SLEEP LAB.com Community Mission ] [Roles of each stakeholder in the co-creation community] ■Brain Sleep: Provides support with medical knowledge based on sleep medicine, assists in the ideation of new products and services, and provides management to revitalize the entire community. ■NewsPicks: Providing a platform for idea generation and concept planning online. We are looking for business-conscious NewsPicks users from our 5.6 million to become community members. We will provide PR support to increase awareness and understanding of new products and movements born from the co-creation community. ■ Community members: We will discover consumer insights and ideas from the creative dialogues exchanged within the co-creation community, and move the ideas forward as projects. We will collaborate with corporate partner companies to develop new products and shape public opinion by getting approval for plans, generating ideas, and exchanging opinions. ■Corporate partner companies: We will create new product concepts with NewsPicks users who are interested in and sympathetic to the mission of the co-creation community, and generate new added value by combining sleep with existing businesses. *The official recruitment period for community members and corporate partners is scheduled for November. If you are an individual or corporation that wants to create something new or bring about a new movement in the world through co-creation, please contact us using the inquiry form at the end of this page. [Comment from Seiji Nishino (Founder of Brain Sleep Inc.)] With the advent of the 24-hour society, humanity is now facing a sleep crisis. In particular, Japanese people are known to have the shortest sleep time among OECD member states, and this trend is getting shorter every year. It is known that sleep deprivation has many negative effects, such as reduced concentration during the day, worsening mental state, and increased risk of various diseases, including lifestyle-related diseases. Through SLEEP LAB.com, we aim to create new value to resolve the sleep debt problem faced by Japanese people, who are the most sleep-deprived in the world, and to help people who achieve the best sleep to live the happiest life. [Comment from Kazutaka Akita (Business Development Director, NewsPicks Inc.)] The core generation supporting purchasing activities is shifting to the generations known as Millennials and Generation Z. Companies are also starting to connect directly with consumers, engaging in dialogue to build closer relationships, and exploring problem-solving methods that consumers truly desire. The newly announced "SLEEP LAB.com" community brings together business-conscious NewsPicks users and Brainsleep, led by Professor Seiji Nishino of the Stanford University School of Medicine, an authority on sleep research, to contribute to people, society, and business by solving all kinds of sleep-related problems. Contact SLEEP LAB.com Management Office: ▼ Form https://forms.gle/QEXhGLq7j6cTUv3m6 or ▼Email info_sleeplab@brain-sleep.mom *You may contact us via either method.
Log in
